Building Rungs: The Name, Part One (DomainTyper)
This post is a continuation of the “Building Rungs” series. The first post is here.
What’s in a name? What’s in a cliche way of starting a blog posts about names? Either way, what you’re about to read is a total stream on conscious, so sorry about that (…or, you’re welcome?).
Naming an app is not always easy for a variety of reasons (which I blogged about here):
- Ideally, you would want something that is related to what the app does
- You want something memorable
- You want something easy to spell
- You want something easy to pronounce
- You want something available (this, to me, is the most difficult)
Depending on the nature of the app, other factors may come into play as well, such as:
- You want something people will take seriously
- You want something powerful
- You want something that fits in with other products
In my case, I’m building a project that helps people reach their goals. Not just any goals, but specifically goals that can lead to a healthier (both mental and physical) life. In the past this project went under the name “Rungs”. I chose this name for the following reasons:
- It’s memorable in that it’s short and is an actual word
- It’s meaningful in that rungs are what you use to climb a ladder, something commonly used in imagery related to reaching goals.
- It was available (although not as a .com. I settled on a .me)
- It’s easy to spell, fairly easy to pronounce
Well, now that I let rungs.me expire, I have a choice again. I can grab rungs.me again (at the time that I’m typing this it is still available) or I can go through the naming process again. I’m going to choose the latter, but I’m only going to give it about an hour or so. Naming process can sometimes takes week and are arguably done much better in a small group, but I’m not interested in that right now.
I like the name “Steps” better because the app will help you with the “steps you need to take” as well as the “steps you need to climb”. My first stop is domaintyper.com where I can see what is available. I’m going to choose to look at the following domain extensions for each name:
- .com (this is my ideal)
You’ll notice that .net and .org appear in the screenshots as well, that’s because these are defaults.
I searched for “steps”, but nothing (except for the .ly) was available. I’m not really available in the .ly a) because I have political views that differ from those of the Libyan government and b) because I think .ly domain names are much better when they fit in with the word (for example “cost.ly” or “extreme.ly).
“Goal” and “Goals” got the same results (with nothing being available for “goal” and .ly being available for “goals”), so there goes that. “Mygoals” and “mygoal” both had the .io and .ly available, but I don’t really like that name. It just feels lame to me.
Typing in “my” before the word “goals” reminded me that certain common prefixes and suffixes open up the range of available names. Using “steps” (my ideal name) as an example, I could search for the following:
Sure enough, “getsteps” is available for all of the domain extensions I’m interested in, except for the .com. And the owner of getsteps.com is not using it for anything that could be confused with my app, which is key (you do not want to use a name that can be confused with a competitor or even something close to a competitor). My only hesitation in using “getsteps” is that the word “get” is great if you’re downloading something. For the foreseeable future, what I’m building is a web app (no download needed), not a mobile app. So I’m thinking about “getsteps.co”, but not moving forward with a purchase just yet.
stepshq is available all around, including the .com (!), but I’m not the biggest fan of adding “hq” to the end of a domain name, even though I’ve done it before.
takesteps.com is a personal trainer, all other “takesteps” domain names are available. Like “mygoals”, the name feels a little lame to me.
stepone is not available and looks like steh-pone written out, which is another important point. “Pen Island” is a great name for a place that sells pens, but written as a domain name, you end up with “penisland” (“penis land”). So be careful about how your brand name looks when it’s written out.
stepsapp.com is a redirect to some trade site and the .co is for a step-tracking app. I could get stepsapp.io, but that’s starting to feel less memorable than the others.
Rungs is available as a .co and .me, the .io leading to a GitHub 404 page. Rungsapp and getrungs are both available across the board.
So if I’m settling on “rungs” again, should I go for the .me or .co? A quick glance at a Quora post indicates that (if a .com is unavailable), a .co should be chosen over a .me. But these guys at Morgan Linton disagree somewhat.
So what’s a girl to do? I think I’ll go with rungsapp.com. More on this in future posts.