Building Rungs: The Name, Part Two (NameChk)
This post is a continuation of the “Building Rungs” series. The first post is here.
In the previous post, I shared my thought process while trying to come up with a name for my goal-setting app, using domaintyper.com to find available names. My ideal name was “steps” and, as in the past, I settled on “Rungs”, opting to purchase “rungsapps.com”.
Before purchasing the domain name (which will be covered in a future post), I’m going to do two more things. The first is to do a general search (I prefer Google) for the domain name. Does “Rungs” mean anything inappropriate? Like are teens telling each other to go “rung” themselves or did someone named Senator Rungs come out as a bigot? A quick search indicates that the name is good to go (which means I can go rung myself).
A brand exists on more than just it’s domain name. Assuming I want to have the option to engage with my users, which I of course do, I’ll want some social media presence that matches up with my brand/domain name. So I head on over to http://namechk.com/ and type in “rungs” to see what is available.
The results are pretty intense. I’m mostly interested in Twitter. Next, Google+, followed by Facebook, followed by Pinterest, followed by LinkedIn. (In truth, I think that Facebook is currently more powerful than Google+ but I am not a fan of Facebook and am a fan of Google+.)
Looks like I’m good to go with many of the important networks, but not Twitter. Clicking on the Twitter results brings me to @rungs’s twitter page, revealing that they have not used it since 2009. I can try to grab it from them by contacting Twitter, but in the meantime I’m also going to try “rungsapp”, which turns out to be available across the board (sweet!). I’m not sure if I’m going to contact Twitter about @rungs, because I kind of feel like it’s not a nice move, but we’ll see.
So, looks like I have social profiles available to match my domain name and it looks like my name is not related to anything evil (like clubbing seals) or can get confused with any competitors. “Rungs” is a nice and short name, memorable and has meaning. It’s not my first choice, but it has a few things going for it.
Next up will be the actual purchasing of the domain name.