Building Rungs: Fighting Spam on Google Analytics
This post is a continuation of the “Building Rungs” series. The first post is here.
I decided to check in on Rungs Beta after not doing anything with it for a week. There was a surprising spike in traffic one day, but other than that, the site is not gaining much traction at all. It either has not yet reached the right people (because I’m not being proactive in sharing it) or it simply doesn’t add value to anyone’s life.
The spike in traffic did stand out to me, though, and I was curious to see if someone had actually shared the site that day. I was delighted to see that a website had actually brought in 45 visitors. Nice! But when I went to check out what this website was, I soon found out that it was some spammy redirect site. So who care, right? Traffic is traffic, I don’t care where it’s coming from! To play it safe I decided to look up more about this URL. It turns out that traffic is not traffic and spammy referrals can make your site look bad.
Thanks to this article, I was able to block the sketchy URL moving forward. I’m getting ready to share Rungs in a few more places (after cleaning up the code and putting it on GitHub) and then decide if it’s worth moving on with development.
A few days later I found another bump in traffic, also from spammy sources. This article discusses it a bit, but I won’t know if it works for another few days.