Building Rungs: Update and MVP of LBD
This post is a continuation of the “Building Rungs” series. The first post is here.
Six days ago I posted a “soft launch” of Rungs (MVP) to a closed 308 member Facebook group. The post got 3 likes and 1 comment. I also (although with less thought) posted a screenshot of Rungs on Dribbble. It got about 20 views and 7 likes. (As a side note, posting design work on Dribbble is definitely a marketing strategy in my book, which I can write about a different time. I just wasn’t really planning it as such this time.) So no grand applause and probably not a whole lot of traffic. A quick look at Google Analytics reveals the following: 45 people viewed the site, ~68% of them returned for a total of 148 page views. Most of them came from Facebook, a few from Dribbble. What this teaches me is that:
- the need for this site (within the group with whom I’ve shared the link) is not as great as I thought
- the design is not so mind blowing that it’s deemed share-worthy (this is what I learned from Dribbble
- Even for those who liked it (and returned to it), nobody really felt it was worth sharing so far
This is, of course, a very soft launch and it’s only been 6 days. My assumptions now are:
- Perhaps making the tool more useful (some additional features) would help
- Perhaps leaving the project as-is is fine, since the need might not be there
- Doing an actual launch might yield drastically different results.
To start off, I put up a script that displays a random background image (again courtesy of unsplash), but it does not yet factor in the time of day. This is an MVP of a LBD.
So, what’s next? Finishing up this LBD, launching to a few more people, and deciding what is next. Also planned is to do some A/B testing for the design of the mobile version. And, of course, I need to clean up the code I already have and pop this puppy up on GitHub. Stay tuned.